Legal

Terms of Service

Last updated August 2, 2026

Introduction

Ellie is an AI-powered wedding planner operated by Creators of Ellie(“we”, “us”, the “Company”). Tell Ellieabout your wedding, and it finds matching venues and vendors, drafts outreach, negotiates on your behalf, and keeps everything coordinated — while you review and approve every message before it is sent (together, the “Services”).

1. Acceptance of terms

By creating an account or using the Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Services. You must be at least 18 years old and able to form a binding contract.

2. Scope of Services

The Services include:

  • Building a wedding brief from the details you provide, and matching it against venues and vendors — including catering, photography, florals, music, officiants, cake, beauty, stationery, rentals, and hotels.
  • Contacting matched vendors on your behalf, with your approval, and negotiating price, date, and terms across vendors in parallel.
  • Collecting, normalizing, and presenting vendor estimates and quotes for your decision.
  • Once you confirm a vendor, releasing that vendor’s direct contact details, the introduction, and the contract handoff so you and the vendor can complete the booking directly.
  • Through the wedding day itself: a day-of run sheet, morning-of vendor confirmations, and a live coordination view for you and your wedding party.

The Services are planning assistance. We do not guarantee any particular vendor, price, availability, or outcome.

3. You sign everything; we sign nothing

You authorize Ellie to send communications to vendors on your behalf, to receive their replies, and to negotiate terms — based on the brief, budget, and messages you approve. This authorization is limited to communication and negotiation. Ellie never signs contracts on your behalf, is never a party to any agreement between you and a vendor, and never handles payments between you and a vendor. Every vendor contract is sent to you directly, signed by you, and paid by you on the vendor’s own terms. Any contract you enter with a vendor is solely between you and that vendor, and we are not responsible for vendors’ services, pricing, conduct, or performance.

Because Canada’s anti-spam legislation requires a commercial message to identify both the person who sent it and the person on whose behalf it was sent, every message we send under this authorization names both Creators of Ellie and you, alongside our mailing address and an unsubscribe link. You are agreeing to be named to the vendors we contact for you. We do not send anonymous outreach, and could not do so lawfully.

4. AI-generated content and approval

Drafts, matches, and suggestions are generated by AI and may contain errors or inaccuracies. You are responsible for the content of communications you approve, and you represent that your use of the Services complies with applicable anti-spam and privacy laws.

Nothing goes to a vendor without you. By default every outbound message waits for you to approve it, with no time limit. The one exception is entirely of your choosing: you may switch on auto-send for an individual track (florists, say), and when you do, drafts on that track are shown to you on a five-minute countdown you can cancel or edit before it expires. There is no account-wide setting that sends without you, and turning auto-send on for one track never turns it on for another.

Every message we send on your behalf discloses, in the message itself, that it was drafted by an automated assistant.

5. Restrictions and responsibilities

You agree that you will not, directly or indirectly:

  • Reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code or underlying structure of the Services, or modify or create derivative works based on them.
  • Use the Services for the benefit of a third party, or resell or provide the Services to others.
  • Use the Services to send spam, to harass anyone, or to contact recipients without a legitimate basis.
  • Upload unlawful content or content that infringes others’ rights.
  • Attempt to disrupt the Services or gain unauthorized access to them.
  • Use the Services in violation of applicable laws and regulations.

You are responsible for the accuracy of the information you provide, for maintaining the security of your account and credentials, and for all activity under your account, with or without your knowledge or consent.

6. Confidentiality and your content

We treat the non-public information you provide to plan your wedding as confidential and use it only to provide the Services, as described in our Privacy Policy. You retain all rights to the content you provide and grant us a license to use it as needed to operate and provide the Services. The Services themselves — excluding your content — are owned by Creators of Ellie.

7. Payment of fees

We do not publish a price list. Your price is quoted to you individually, in writing, before you owe anything; our pricing page explains how quoting works. The fee structure is:

  • Your quote — a single amount covering the whole engagement, due once, before vendor outreach begins. Building your brief is free. Browsing venue and vendor matches requires a card on file — charged $0, and never charged on its own — before paying your quote starts real outreach and negotiation. It is never a percentage of your vendor contracts, and confirming a vendor never triggers a further charge.
  • The non-refundable portion — your quote names a specific amount that is non-refundable from the moment you pay it, covering the consultation and the sourcing work performed up front. That amount is stated to you with the quote, before payment. The remainder is refundable as set out in section 8.
  • Brief changes — you can edit your brief without limit, for free, at any point in the process, including after vendors are engaged.

All payments to us are processed through Stripe. We do not charge payment-processing surcharges or failed-payment fees; if a payment fails, we simply retry the invoice. Payments to vendors are made by you, directly to the vendor, and never pass through us.

8. Cancellation and refunds

Refunds follow the state of your planning, applied mechanically:

  • Before vendor outreach begins — you are refunded everything you have paid except the non-refundable portion named in your quote, which is retained from the moment of payment.
  • After outreach has begun — your quote is retained in full to cover the work performed. Nothing further is owed.
  • After a vendor is confirmed— your quote is non-refundable. No further fee is due at confirmation. Confirming a vendor releases that vendor’s direct contact details and the introduction — for a vendor Ellie sourced for you, that release happens when the vendor confirms, through their booking link or their reply to us. Marking a sourced vendor confirmed yourself updates your own tracker but does not release their contact details. For a vendor you added yourself, your own confirmation is enough, because we did not source them.

Amounts you owe a vendor under a contract you signed are governed by that contract, not by these Terms.

9. Term and termination

You may stop using the Services and delete your account at any time. We may suspend or terminate your access if you violate these Terms or to protect the Services. Upon account deletion, we will make your data available for electronic retrieval for thirty (30) days, after which we may delete it as described in our Privacy Policy. Sections that by their nature should survive termination — including accrued rights to payment, confidentiality, warranty disclaimers, and limitations of liability — survive termination.

10. Warranty and disclaimer

We will use reasonable efforts consistent with prevailing industry standards to maintain the Services in a manner that minimizes errors and interruptions. The Services may be temporarily unavailable for scheduled or emergency maintenance, or because of causes beyond our reasonable control. HOWEVER, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE”, AND WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, NOR DO WE MAKE ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM THEIR USE.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, Creators of EllieAND ITS SUPPLIERS, OFFICERS, AFFILIATES, REPRESENTATIVES, CONTRACTORS, AND EMPLOYEES WILL NOT BE LIABLE, UNDER ANY THEORY OF LIABILITY: (a) FOR ERROR OR INTERRUPTION OF USE, OR FOR LOSS, INACCURACY, OR CORRUPTION OF DATA; (b) FOR ANY INDIRECT, EXEMPLARY, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES; (c) FOR ANY MATTER BEYOND OUR REASONABLE CONTROL, INCLUDING THE ACTS OR OMISSIONS OF VENDORS; OR (d) FOR ANY AMOUNTS THAT, TOGETHER WITH ALL OTHER CLAIMS, EXCEED THE GREATER OF THE FEES YOU PAID US IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE LIABILITY OR CAD $100 — IN EACH CASE WHETHER OR NOT WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THESE TERMS LIMITS LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW.

12. Indemnification

You agree to indemnify and hold Creators of Ellie harmless from claims, damages, and expenses arising out of your content, your communications with vendors, contracts you enter with vendors, or your violation of these Terms.

13. Dispute resolution

These Terms are governed by the laws of British Columbia, Canada, without regard to conflict-of-laws rules. Any dispute arising out of or relating to these Terms or the Services that we cannot resolve informally will be resolved in the courts of British Columbia, Canada, except that either party may bring an eligible claim in small-claims court. Before filing a claim, you agree to contact us at hello@elliewed.com and give us thirty (30) days to try to resolve the dispute informally. Nothing in this section limits any non-waivable consumer rights you have under applicable law.

14. Miscellaneous

If any provision of these Terms is found unenforceable, it will be limited or eliminated to the minimum extent necessary so that the rest of the Terms remain in full force. You may not assign these Terms without our prior written consent; we may assign our rights and obligations without consent. These Terms, together with the Privacy Policy, are the complete and exclusive agreement between you and us regarding the Services, and supersede all prior agreements and understandings on the subject. No agency, partnership, joint venture, or employment relationship is created by these Terms, and neither party has authority to bind the other.

15. Changes to these Terms

We may update these Terms from time to time. When we do, we will update the “Last updated” date above, and we will notify you of material changes by email or by posting a notice in the Services before they take effect. Continued use of the Services after changes take effect means you accept the updated Terms.

16. Contact

Questions about these Terms? Email hello@elliewed.com. See also our Privacy Policy and pricing page.